If you want consistent leads, visibility, and brand growth, you need a strategy built on these five pillars:

1. Search Engine Optimisation (SEO)

• Optimise your website for “Eastbourne” and surrounding area keywords

• Add location pages (e.g., “Digital Marketing Eastbourne” or “Hairdresser in Eastbourne”)

• Build local citations and backlinks from East Sussex-based directories

  
  

2. Google Ads & PPC

• Use hyper-local targeting to only reach users in Eastbourne or nearby towns

• Create landing pages that match local intent

• Use “click-to-call” or “map directions” extensions for mobile users

  
  

3. Content Marketing

• Blog about Eastbourne events, industry tips, or behind-the-scenes stories

• Use FAQ-style posts to answer real search queries (e.g., “best marketing agency in Eastbourne”)

• Create guides for locals—Google rewards helpful, relevant content

  
  

4. Social Media Management

• Leverage Instagram and Facebook to connect with your Eastbourne audience

• Post local images, client shoutouts, and location-based hashtags

• Run targeted ad campaigns promoting events, offers, or product drops

  
  

5. Web Design & User Experience

• Ensure your website is fast, mobile-responsive, and easy to navigate

• Add trust signals: testimonials, case studies, and a clear contact route

• Use modern design that reflects your brand and appeals to Eastbourne’s digital-savvy userselps you appear where it matters—on screens across East Sussex.